As the Internet continues to progress, with ever-evolving search engines, thousands of newly launching web sites creating cluttered competition, and complex advertising systems—Search Engine Optimization (SEO) and related practices take on a level of importance unseen even two years ago. SEO techniques, methods and practices need to be executed and managed in concert to insure that your website is easily found by your target audience.

SEO can be broken down into several phases:

Research/Preparation
The research and preparation phase is much like a S.W.O.T. analysis of your existing website. We will identify its Strengths, Weaknesses, Opportunities and Threats, which will allow us to create an action plan to achieve your desired result.
This phase includes the following:

• Competitive Research
• Market and Industry Research
• Keyword Research

Execution
The execution phase is where we will use the research and preparation data to create content for the search engines, web crawlers and spiders that determine your site’s ranking and accessibility, as well your end users.

Strategies include:

• Basic Site Optimization
• Link Building
• Content Building
• Web Site Structure Improvements

Reporting
Reporting is a crucial component of Search Engine Optimization, affording the opportunity to adapt strategies as needed, dictated by changing market conditions, new competition and technology.

Reports are customizable to you particular needs, but common reports include:

• Baseline Monthly Report
• Visibility Check and Monthly Reports
• Visibility Check and Quarterly Report

Quality Control
Quality control is the one area that many agencies overlook when performing SEO. Continual review of techniques, strategy and execution are vital for long term SEO success.

QC involves:

• Conversion Tracking
• Continual Web Site “Sweeps”